NICOLE CHEN 陳宇芹 ｜ VALUE CREATION
Nicole Chen (陳宇芹) is a marketing strategy consultant, e-commerce consultant and corporate trainer with 18 years in e-commerce marketing and 12 years as a serial entrepreneur. She helps SMEs, aesthetic clinics and traditional businesses find what's missing through resource integration, resource allocation and cost control. Since 2026, she has also been helping Taiwanese companies expand into Indonesia.
NT$2,000 ｜ 8 slots per month ｜ Fee credited toward long-term plans
18yrs
in e-commerce marketing
12yrs
as an entrepreneur
8+
industries served
300K+
views on one video, $0 ads
PAIN POINTS
No quick answers yet. First, let's make sure we understand where you are.
📉
Spending on ads, but not sure why they don't work
ROAS keeps dropping. You test new creatives every month and you've switched agencies, but the numbers still won't move.
“I spend a lot on ads every month, but when I do the math, I'm barely making anything.”
🔁
Doing a lot, but it's all in pieces
Short videos, social media, a new website, a LINE official account. It's all set up, but none of it connects.
“We're doing so much, but something just isn't connecting.”
🪞
20 years in business, yet new customers don't see you
You have real expertise and loyal customers. But new customers don't know you exist, and they can't find you online.
“I've been in this business for years, but young people have no idea who I am.”
📚
Hired consultants, bought online courses
You got a professional-looking report, but back in your business you don't know what to do with it. You've taken courses, but don't know which one to act on first.
“Everything they said made sense. I just don't know where to start.”
SERVICES
These aren't separate jobs. SEO & GEO help the right people find you, brand visuals make them recognize and trust you, short videos make you memorable, a solid sales process converts them, CRM brings them back, and marketing strategy ties it all together.
01
Found
SEO & GEO
02
Trusted
Brand visuals
03
Remembered
Short video
04
Converted
Sales process
05
Returning
CRM
Marketing strategy ｜ connects the whole path
STRATEGY
Marketing Strategy Planning
Positioning, resource integration, resource allocation and execution. First get clear on who you sell to and why they should choose you, then decide where the budget goes.
Learn more →SEARCH
SEO & GEO Search Presence
Customers don't just Google anymore. They also ask ChatGPT, Gemini and Perplexity. SEO gets you found on Google; GEO helps AI understand who you are and what you do best.
Learn more →VISUAL
Brand Visuals
Logo and corporate identity, brand and product photography, event coverage and long-form video, plus website, social media, in-store and packaging design, so your brand tells one story online and offline.
Learn more →SHORT VIDEO
Short-Video Strategy System
Content strategy, scripting, filming, editing and captions, so your brand gets seen and remembered.
Learn more →RELATIONSHIP
Customer Relationship & Sales Process
Connect online inquiries with in-store service and close the gaps: membership, customer records and handovers, complaint handling and repeat-purchase systems. Turn traffic into leads, and leads into revenue.
Learn more →TRAINING
Corporate Training
Grooming and tone of voice, complaint handling, service flow and SOPs, so every team member can take good care of your customers.
Ask about training →STRATEGY SESSION
Not a course. Not a sales pitch. I look at where your business is now and tell you what's wrong and what to fix first.
Diagnosis
I review your industry, sales process, marketing funnel, traffic sources, ad structure, social media and customer base, and tell you exactly where you're stuck.
Your top priority
The one thing most worth doing this month. Not a 20-page plan, just "start here, the rest can wait."
Resource allocation
How to use your budget and time without waste: whether to keep running ads, whether to outsource, and which tools you don't need yet.
Next steps (no pressure)
If you want to go further, I'll explain how we can work together. If one session is all you need, you leave with a clear direction.
STRATEGY SESSION
60-Minute Strategy Session
NT$2,000 / 60 min
PROCESS
From booking to wrap-up, you'll always know what happens next.
01
Book
Pick a time and tell me about your brand and biggest challenge
02
Confirm & prepare
Confirmation within 24 hours, plus what to prepare
03
60-min session
I tell you straight: "This is what's missing."
04
Action summary
Within 24 hours: my conclusions and your priority actions
WHO I SERVE
You're not just starting out. You're stuck. You've spent money on things that didn't work, and you don't want to gamble again. You want someone who truly understands your situation to tell you what to do next.
A good fit
Not a good fit
ABOUT NICOLE
Not a résumé. A story.
I've built brands, started companies, and lost money too. I started on the brand side, moved to the agency side, went back to the brand side as a founder, and now serve clients again. That path lets me understand what owners are thinking and where their teams get stuck. I speak both languages.
I've worked with a market store owner of 20 years, a 30-year-old breakfast shop, a 17-year aesthetic clinic, a makeup instructor of 20 years and a garment manufacturer of 35 years. None of them lacked skill. What they lacked was a system that lets the right people see them.
I don't hand you a report and walk away. I tell you where the leaks are, what to fix, and what happens after you fix it.
Certified Customer Relationship Service Manager (CRMS)
Certified Training & Development Manager
EMBA Lecturer, National Taipei University of Business
CASE STUDIES
Each case isn't about how good I am. It's about what I saw and the call I made.
BOOK YOUR SESSION
You're not stuck because you aren't working hard enough. You're stuck because you keep doing what you can think of, and nobody has looked at what you haven't.
One hour. NT$2,000. I'll show you what's missing.
Book a session →Fee credited toward long-term plans ｜ No hard selling. If it's not a fit, I'll tell you.