Nicole Chen ｜ Marketing Strategy Consultant
You've done the marketing.
So why isn't it working?
Because what you're missing isn't execution. It's direction.
Marketing strategy planning isn't about teaching you to run ads, write posts or throw events.
It's about getting clear on who you sell to, why they should choose you, and what path leads them to buy. Then we build that system from zero, so your team runs it and you watch the numbers.
I don't tell you what to do.
I tell you what's missing.
0→1
Built from zero
Cross-border
Taiwan × Indonesia
All industries
Clinics/F&B/Retail
Multi-sector
Skincare/Beauty/Mfg
Where you are now
You have people, money and a product,
but your marketing just isn't taking off.
It's not that you aren't trying. You're missing a map.
01
Doing a lot, but not sure what works
Social media, ads, events, videos. Each one cost time and money, yet sales still aren't growing steadily.
02
You know you need marketing, but not where to start
You've taken courses and read article after article, spent a lot, and ended up more confused. Everyone says something different, and you can't tell what fits you.
03
You have people to execute, but no direction
Your staff can do the work. But do what? How? What does success look like? No one has an answer.
04
First-generation assets, not ready for the AI era
You have the factory, the network and the capital, but the old playbook doesn't work in the AI era. Where today's customers are and how to reach them is a mystery.
What marketing strategy planning is
It's not telling you to "post more".
It's not handing you a "marketing plan".
It's building you a "system that actually runs".
- Get clear on who your customers are, where they are, and why they should choose you over anyone else
- Break down your business process, find where it breaks, and fix the most critical point first
- Design the full path from stranger to repeat customer, so every touchpoint pulls its weight
- Give your team an SOP they can actually run, so things move without you watching over them
- Let the numbers talk: every step has a metric, so you know if you're on the right track
How Nicole works with you
1
Assess where you are
Map the resources your business has today, find the root cause of the problem, and decide how to allocate
2
Strategic positioning
Decide which market to go after and what sets you apart so people remember you
3
Build the system
From customer touchpoints to the sales process, lay a solid foundation step by step
4
Hands-on execution support
It doesn't end with a report. I stay with you until you're truly happy with where you are
5
Validate with numbers
Every stage has metrics. On track, keep going; off track, adjust in time
The fundamentals
What does marketing strategy planning solve?
A way of thinking that helps you answer four fundamental questions
01
Who are you selling to?
Who your target customers are, where they are, and what their pain points are.
02
Why should they choose you?
How you differ from competitors, whether your positioning is clear, and what place your brand holds in customers' minds.
03
What path gets them to buy?
What touchpoints a stranger passes through before becoming a paying customer, and whether each one is pulling its weight.
04
How do you turn them into loyal customers?
After the first purchase, have you designed a path to repeat purchases? Are you building your own customer relationships? Do customers recommend you on their own?
These four questions are exactly what frameworks like SWOT analysis, STP positioning, the 7Ps marketing mix, 7C marketing metrics and customer journey design are meant to solve.
・Marketing strategy planning brings strangers to your door
・The sales process turns the people at your door into paying customers
You need both. However good your marketing is, if the sales process leaks, customers walk in and walk right back out. However well the sales process is designed, if marketing brings no traffic, everything up front just spins in place.
・Marketing strategy planning brings strangers to your door
・The sales process turns the people at your door into paying customers
You need both. However good your marketing is, if the sales process leaks, customers walk in and walk right back out. However well the sales process is designed, if marketing brings no traffic, everything up front just spins in place.
A fuller framework: the 5A customer path
A
AWARE
Awareness
Customers learn you exist for the first time. Driven by exposure: short videos, social content, ads, word of mouth.
A
APPEAL
Appeal
Customers get interested and start learning about you. Driven by content depth and brand consistency.
A
ASK
Ask
Customers reach out and compare you with competitors. Driven by sales pages, FAQs and the quality of customer service replies.
A
ACT
Act
Customers decide to buy. Depends on how smooth your buying process is and whether you remove friction from the decision.
A
ADVOCATE
Advocate
Satisfied customers recommend you on their own. Driven by after-sales service and customer relationship management, the starting point of UGC and word-of-mouth marketing.
A complete marketing strategy plan designs all five stages, instead of stopping after the first two (getting people to know you).
What sets Nicole apart
Only people who've run a business and a brand know thisThe core of executing a marketing strategy:
rhythm and timing
It's not what you do, but when you do it and how many resources you put in
Resource integration
Bring people, tools, channels and content together into one system that works in sync, not in silos.
Resource allocation
Put the right resources in the right place at the right time. Not spread evenly, but concentrated by priority.
Cost control
The foundation of a business that lasts. Every marketing dollar should be accounted for. It's not about saving money, it's about spending it well.
Working with market rhythm
Every market has its own rhythm
The typical marketing consultant
Hands you a plan, sets a strategy, then leaves the execution to you. Campaigns get thought of only when the holiday arrives, cuts start only when resources run out, and missed timing never comes back.
Nicole's approach
Plan the market rhythm three to six months ahead, and use integrated, well-allocated resources to do the right thing at each milestone. The goal is a business that lasts: not one big push, but getting every wave right.
This isn't something I learned from a textbook.
It comes from running companies and brands myself:
a sense of timing sharpened through one misstep and fix after another.
Knowing when to move, when to wait and when to stop. That's real strategy.
It comes from running companies and brands myself:
a sense of timing sharpened through one misstep and fix after another.
Knowing when to move, when to wait and when to stop. That's real strategy.
Is this a good fit for you?
I only work with people who will go the distance.
✓ This is you
- You've taken over the family business or started your own, and want to take it to the next level
- You have a team to execute, but need clear direction and a strategic framework
- You have the funding for the long run, not just a quick win
- Disciplined and resilient, because failure isn't an option for you
- Willing to build the foundation, believing that a solid system is what truly wins
- The first generation built assets (factory, network, capital) and you want to connect them to new markets
✕ This isn't for you
- You only want a plan or a one-off consultation
- You want sales to explode by next week
- You have no one to execute, and expect the consultant to do everything
- You haven't figured out the direction of your business yet
- You tend to give up right before things pay off (I can't help with that)
- Successors doing this only to impress the previous generation
Straight talk from Nicole
Building the foundation is painful.
There will be plenty of times it feels pointless.
But I've seen too many people
give up just before the results show.
Not one of those who stuck with it has regretted it.
Client stories
They went the distance
Aesthetic clinic
From relying on regulars
to a steady flow of new clients
Strong skills and a good reputation, but no idea how to get strangers to come in. After six months of groundwork, online bookings were built up from zero.
F&B / manufacturing successor
First-generation factory resources,
turned into a B2C brand
With a food factory and machinery manufacturing background, they wanted their own brand. From positioning to launching online sales, we built a complete marketing system from zero to one.
Retail personal brand
Found a clear position,
stopped fighting price wars
A good product that kept getting compared on price. After redefining the target customers and how to talk to them, average order value went up and discounts were no longer needed to win customers.
Cross-border apparel manufacturer
From OEM production
to its own brand, offline to online
A second-generation transition, out to prove itself to the older generation. Using new methods and new marketing tools, we created the brand and website and grew a base of loyal customers on their own channels.
Next step
Let's talk first
and see if this is the right fit
Strategy session
NT$2,000 ／ 60 minutes
See clearly where the problem is and what your next step should be
Book via LINE ｜ Taiwan × Indonesia markets welcome