01
The basics
What it is, common misconceptions
What is the Short-Video Strategy System, and how is it different from a regular video production service?+
The Short-Video Strategy System treats short video as a system for getting customers to remember you, not just a way to produce clips. I first decide what to say, how to say it and how to help the platforms understand who you are, and only then move into scripts, filming, editing and captions. Most production services start with the visuals; I start with your business, your customers and your sales process.
What role does short video play in my overall marketing?+
Short video is what makes customers remember you. In my service framework, SEO & GEO help the right people find you, Brand Visuals make them trust you, and short video makes them remember you. Then your sales process catches them and CRM brings them back. So short video doesn't stand alone; it only pays off when it connects to the conversion steps that follow.
Can't I just use AI to write my video scripts? Why do I need a content strategy?+
Because AI can write words, but that doesn't mean it can write content that sells. A good script starts from who you sell to, what your customers care about and where your expertise is most valuable, and it avoids wording that platforms tend to suppress. Strategy sets the direction, so each script builds on the last instead of starting from zero.
Do short videos need fancy production to work?+
No. My plans focus on standard talking-to-camera videos, and the goal is to explain your most valuable expertise clearly. With Grandma Yang, Keelung 楊阿嬤, a breakfast shop, we didn't film the food; we filmed her life lessons from running a business, and one video reached 300,000+ views with zero ad spend. Creative concepts, animation, drone footage and similar formats are quoted separately.
02
Benefits
Impact on revenue, costs and your team
How does short video actually help my business?+
The most direct benefit is that new customers get to know you and remember you, so you're not relying only on regulars and ads. Once your content runs as a system, your expertise becomes a content asset you can reuse. I don't guarantee views or sales, but I make sure your content direction and conversion process can be tracked and adjusted.
Can short videos lower my ad spend?+
One purpose of short video is to stop you from depending only on ads for traffic. The success stories I share, such as Grandma Yang and 瘋購百貨 (market store brand), built views and inquiries with zero ad spend. How much you can cut depends on your industry and current resources, so I won't promise a number up front.
How is this different from hiring an employee who can film and edit?+
The difference is that the system stays even when people leave. Many owners tell me they trained someone to film and edit, and everything stopped when that person quit. Also, knowing how to film and edit isn't the same as knowing how to sell. I deliver strategy plus content, so your expertise is organized into an asset that keeps building and lasts.
Do the videos still have value after they're made?+
Yes, and that's exactly what I care about. When content is planned as a system, it can be reused and keep delivering long-tail value, so you never start from zero. Plan 1 and Plan 3 also take into account how AI will understand you or your brand in the future.
03
Is it right for me?
When to do it, what to prepare
Is the Short-Video Strategy System right for my business?+
It's a good fit if you're not just starting out but have been running for a while and feel stuck. Common situations:
- Aesthetic clinics that want to build digital customer acquisition
- Traditional businesses that want to modernize and get noticed
- Monthly revenue of about NT$1–3 million and growth has stalled
- You have the budget but not the time
- You don't want to keep burning money on ads
When is it not a good time to start short videos?+
If you're only looking for the cheapest option, just launched and don't have a customer base yet, or expect results within a month, now isn't the right time. If you're not willing to share information about where your brand stands today, it's hard for me to build the right strategy. If you're still testing your business model and monthly revenue is unstable, getting the business on solid ground comes first.
Which of the three plans should I choose?+
It depends on whether you're short on time or on planning.
- Plan 1: Full-Service Strategy: you have no time and want to focus on running your business
- Plan 2: Content Strategy: you can film and edit, but lack content planning
- Plan 3: Integrated Strategy: you can edit manually or with AI, but have no planning or filming partner
If you're not sure, you can book a strategy session and we'll decide together.
Does the owner have to appear in the videos?+
Not necessarily, but videos where the owner or an expert speaks in person usually build the most trust. Your expertise is your most valuable content. Who appears on camera and how it's presented are decided together during the strategy stage, based on your brand and your team's capacity.
What do I need to prepare before we start working together?+
Most important is being willing to share where your brand stands today: what you sell, who you sell to, and your current sales process and social media status. Please also think about who can speak for the brand and when they're available for filming. If you're not sure about direction yet, I suggest booking a 60-minute strategy session first; you'll receive a brand questionnaire beforehand.
04
How it works
Steps and deliverables
What does the working process look like?+
We clarify strategy first, then move into content production.
- Strategy: sharpen your positioning and decide what to say and how to say it
- Scripts: written based on the strategy and sent to you for approval
- Filming and editing: carried out according to your plan
- Captions: included in Plan 1 and Plan 3
- Optimization: in Plan 1, strategy, content and the conversion process are refined along the way
Final details are set out in the signed contract.
Do I need to approve the scripts?+
Yes. Scripts are sent to you for approval first, and filming and scheduling only begin after you sign off. You know your products and customers best, so this step prevents finding out the direction is wrong after filming, and it saves time and reshoot costs.
What will I need to do during the project?+
Mainly three things: provide information about your brand and products, approve scripts, and make time for filming (Plan 1 and Plan 3). With Plan 2, your own team handles filming and editing, so someone needs to be responsible for turning the scripts into videos.
What do I get with each plan?+
The three plans differ in how much of the work I take on:
- Plan 1: Full-Service Strategy: strategy + scripts + filming + editing + captions + optimization
- Plan 2: Content Strategy: strategy + scripts, delivered once
- Plan 3: Integrated Strategy: strategy + scripts + filming + captions (you handle editing)
Every plan also includes a free one-time brand health check across all your social accounts, and Plan 1 and Plan 3 add AI search positioning.
My industry often gets its reach limited. How do you handle that with short videos?+
I factor platform rules into content planning from the start; aesthetic clinics, for example, are an industry that often gets reach-limited. The free brand health check across all your social accounts also reviews your account names, bios, keywords, links, conversion flow and risk of reach limits. I can't guarantee a platform won't limit your reach, but I can lower the chances of running into problems.
05
Pricing & terms
Prices, billing, what's included
How much does the Short-Video Strategy System cost?+
Pricing depends on the plan and the number of videos. All prices exclude tax:
- Full-Service Strategy: 30 videos NT$66,000 / 60 videos NT$120,000 / 100 videos NT$168,000 / 200 videos NT$268,000
- Content Strategy: 30 videos NT$32,000 / 60 videos NT$58,000 / 100 videos NT$78,000 / 200 videos NT$128,000
- Integrated Strategy: 30 videos NT$52,000 / 60 videos NT$96,000 / 100 videos NT$138,000 / 200 videos NT$208,000
The final plan is set out in the signed contract.
Why is the Content Strategy plan cheaper?+
Because Content Strategy includes only strategy and scripts; your own team handles filming and editing. Integrated Strategy adds filming and captions, and Full-Service Strategy adds editing and ongoing optimization on top of that. Choose based on what your team can already do, so you don't pay twice for the same skills.
What's included in the plans, and what isn't?+
Each plan includes the items listed for it, focused on standard talking-to-camera videos.
- Free bonus: one-time brand health check across all your social accounts (IG / FB / Threads / TikTok / YouTube / LINE VOOM)
- Free bonus: AI search positioning (GEO), Plan 1 and Plan 3 only
- Not included: creative concepts, animation, drone footage and similar formats, quoted separately
- All prices exclude tax
How do I pay?+
All plans are paid in one lump sum before work begins. Final terms are set out in the signed contract. If you have other payment needs, you can discuss them first in a strategy session or through LINE.
If I book a strategy session first, can the fee be credited toward a plan?+
The 60-minute strategy session costs NT$2,000, and the fee can be credited toward a long-term engagement. Whether and how it applies to a short-video plan is confirmed after the session, based on the services you choose.
06
Timeline
When it starts, when you'll see changes
How soon after signing does the work start?+
Plans must start within 3 months of the official start of our engagement. The actual start date depends on how quickly your materials are ready and on the filming schedule, and we can confirm it together before signing.
How long does it take to see results from short videos?+
I can't promise results within a specific timeframe; if you expect results within a month, this service isn't for you. Short video builds over time: first the platforms get to know you and customers remember you, then we adjust based on the data. Grandma Yang, for example, grew from 600 to 6,000 followers in 6 months.
How long does it take to finish 30 videos, and how often are they posted?+
There's no fixed timeline for production and posting; it depends on your plan, the number of videos, the filming schedule and how quickly scripts are approved. I'll set the schedule with you during the strategy stage. For a rough idea up front, ask in a strategy session or through LINE.
08
How it connects to other services
How the services affect each other
Should I start with a marketing strategy or go straight to short videos?+
If you can't yet clearly say who you sell to and why customers should choose you, clarify your strategy first. The short-video plans do start with strategy, but if your marketing efforts are scattered and don't connect, Marketing Strategy Planning or a strategy session will be more efficient as a first step.
How are short videos related to SEO & GEO?+
SEO & GEO help people and AI find and understand you; short video makes the people who find you remember you. Plan 1 and Plan 3 include free AI search positioning, so search engines and AI can understand who you are, what your expertise is and when people should be pointed to you.
People watch my videos, but I can't turn the inquiries into customers. What should I do?+
This is usually a sales process problem, not a video problem. Short video makes people remember you; after that, your sales process has to catch them and CRM brings customers back. If viewers coming in are hard to convert, I suggest looking at it together with Customer Relationship & Sales Process Optimization.
Do I need to finish my brand visuals before starting short videos?+
You don't need to finish everything before you start. But if your names, bios and image don't match across platforms, customers who click through after a video will trust you less. The free brand health check across all your social accounts finds these gaps first, then we decide whether you also need Brand Visuals.
09
Our team & why us
Who does the work, how we are different
Who films and edits the videos?+
I handle strategy and content direction, and filming and editing are done by a professional partner team I've worked with long-term (depending on your plan). I check that the content fits your strategy and business logic, not just whether it looks good.
How are you different from a typical short-video agency?+
I start from the business, not the visuals. I have 18 years of experience in e-commerce marketing and 12 years as a serial entrepreneur, and I've worked on both the brand side and the service side, so I understand how owners think and where execution gets stuck. Many outside editors don't understand an industry's business logic; I first understand how you make money, then decide what the videos should say.
What short-video experience does Nicole have?+
I've worked with clients across industries, including a market store brand, a breakfast shop, a plastic surgery clinic and a garment manufacturer, and I've spoken on marketing strategy and short video at the EMBA program of National Taipei University of Business. A representative case is Grandma Yang, Keelung 楊阿嬤, a breakfast shop: 300,000+ views on a single video with zero ad spend.