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FAQ

Where is your brand getting stuck?

I split the customer's path, from finding you to coming back, into five stages. Add strategy planning, which sets the direction, and training, which helps your team deliver: six topics and 227 common questions. Search directly, or pick a topic below.

227 questions · 6 topics

CUSTOMER JOURNEY

The five stages your customers go through

Doing a lot of marketing but sales are still stuck? Usually it's not that you're doing too little. One of the stages is broken. Start by finding where your customers drop off.

6 TOPICS

Browse by topic

Every topic is organized the same nine ways: the basics, benefits, fit, how it works, pricing, timeline, existing clients, how it connects to other services, and our team.

00 Set the directionMarketing Strategy PlanningGet clear on who you sell to, why they should choose you, and where your resources go first. The direction and priorities for everything else start here.The basics · Benefits · Is it right for me? · How it works…See 38 questions →01 Get foundSEO & GEO Search OptimizationHelp Google and AI search find you, understand you, and include you in their answers.The basics · Benefits · Is it right for me? · How it works…See 38 questions →02 Get trustedBrand VisualsReal, consistent visuals online and offline, so people recognize you at a glance and trust what they see.The basics · Benefits · Is it right for me? · How it works…See 37 questions →03 Get rememberedShort-Video Strategy SystemNot videos for the sake of it, but strategic content that gets your brand seen and remembered.The basics · Benefits · Is it right for me? · How it works…See 36 questions →04 Get followed up · 05 Come backCustomer Relationship & Sales Process OptimizationHandle every inquiry well and keep customers coming back and recommending you.The basics · Benefits · Is it right for me? · How it works…See 38 questions →+ A team that deliversCorporate TrainingMarketing fundamentals and customer relationship courses that give your team a shared language, so the strategy actually gets done.The basics · Benefits · Is it right for me? · How it works…See 28 questions →

BEFORE YOU START

Before you start: the most common questions

I don't know which marketing service to start with. Where should I begin?
Start with a 60-minute strategy session, and I'll tell you which area to fix first.
The six services form one path: SEO & GEO helps people find you, Brand Visuals help them trust you, short video helps them remember you, your sales process catches them, CRM brings them back, and Marketing Strategy Planning connects the whole path. You don't need all of them. You just need to start in the right place.
Is my company the right size to work with you?
I mainly work with SMEs doing about NT$1–3 million in monthly revenue that have been running for a few years but are stuck.
That also includes aesthetic clinics building digital customer acquisition, traditional businesses that want to transform and get noticed, and next-generation successors. If you're not just starting out but stuck, it's worth a conversation.
When are you not the right fit?
In these situations, I'll tell you directly that we're not a fit:
  • You only want the cheapest option
  • You've just started and don't have a customer base yet
  • You need someone to do everything for you
  • You expect results within one month
  • You're not willing to share information about where your brand stands now
How do we start working together?
Start with a 60-minute online strategy session for NT$2,000, held on Google Meet, with 8 spots available each month.
  • Book and fill out a brand questionnaire
  • Get confirmation within 24 hours, with notes on what to prepare
  • In the 60-minute session, I tell you directly what you're missing
  • Within 24 hours, receive a summary of key points and priority actions
Can I hire you for just one service?
Yes. You don't need all six services at once.
I'll decide which one to tackle first based on where you are now, and a single strategy session to get direction is fine too. Because the services are connected, I'll tell you which link is missing and what it affects.
How is pricing calculated?
The strategy session is a fixed NT$2,000 for 60 minutes. Other services vary by scope, and each plan and price is listed on its service page.
If your needs fall outside the plans, pricing is based on an assessment; you can confirm through a strategy session or LINE Official.
Can the strategy session fee be credited toward other services?
Yes. The NT$2,000 session fee can be credited toward a long-term engagement afterward.
If you only need the one session and want to leave with clear direction, that's completely fine. There's no pressure to upgrade.
Who is Nicole?
I'm Nicole Chen (陳宇芹), a marketing strategy consultant, e-commerce consultant and corporate trainer, and the founder of VALUE CREATION.
I have 18 years of e-commerce marketing experience and 12 years as a serial entrepreneur. I started in e-commerce personal shopping in 2009 and founded my first company in 2014. I hold the Certified Customer Relationship Service Manager (CRMS) and Certified Training & Development Manager certifications from 中華人事主管協會 (Taiwan), and I have spoken on marketing strategy planning and short video at the EMBA program of National Taipei University of Business.
Do you do the work yourself, or does a team handle it?
I personally handle the strategy session and the strategy. I look at where you are and tell you where the problem is.
Work that needs specialist execution is done with long-term professional partners and teams, while I oversee the direction and how everything fits together.
How are you different from a typical marketing agency?
I first look at what's missing along the whole path, then decide where your money and people should go, instead of handling just one piece.
I set priorities through resource integration, resource allocation and cost control, with the goal of lowering labor costs, sunk costs and trial-and-error costs. I also don't hand over a report and leave. I show you where things are leaking and how to fix them.
Why should I choose you?
Because I've built brands, started businesses and lost money too, so I understand both what owners are thinking and where execution gets stuck.
I've worked with a grandmother running a 30-year-old breakfast shop, a market vendor of 20 years, a 35-year-old garment manufacturer and aesthetic clinics. For example, Grandma Yang, Keelung 楊阿嬤 got 300K+ views on a single video with zero ad spend and grew from 600 to 6,000 followers in 6 months; 瘋購百貨 (market store brand) got 190K+ views on a single video and 12 franchise inquiries.
Do you take on cross-border projects in Indonesia?
Yes. Starting in 2026, I'm taking Taiwanese companies cross-border into Indonesia, and I work with clients in both the Taiwan and Indonesia markets.
Whether now is the right time to enter Indonesia, and what to prepare first, can be confirmed in a strategy session.

Not sure where to start?

Start with a 60-minute strategy session. We'll lay out where you are now and find the piece you're missing most.

Ask me on LINE →